Test: My Take on Netflix Subscription Prices
1. Background / Context Netflix subscription price changes are widely discussed, with the same comments always echoed. I’m going to give my opinion as a...
Test : My Take on Duolingo Subscription
1. Test Conditions & Background I tested the Duolingo subscription for one year. To do this: My Duolingo trial started in May 2024 and includes...
Trial Version: Free or Almost Free
In this article, we discuss trial versions for paid subscriptions. We’ll examine the benefits of trial versions, the different presentation options, and which option offers...
Gamification as a Retention Method
1. What is gamification? 🎮 Gamifying a website, application, or service involves including fun elements to encourage customers, subscribers, or users to complete actions or...
How to urgently increase the number of subscribers ? – Part 2
I run a subscription business and I urgently need to increase the number of subscribers. 📉 In fact, according to my projections, I’m going to...
How to urgently increase the number of subscribers for your subscription business? – Part 1
I run a subscription business. According to projections based on current trends, the number of subscribers is below target. However, I need to meet my...
How to urgently increase bookings for your subscription business? – Part 2
In the first part of this article, we looked at how to address emergencies while adopting a rational approach. Before taking action, you must verify:...
How to urgently increase bookings for your subscription business? – Part 1
I run a subscription business. Based on current trends, projections are below target. 📉 However, I need to reach my financial goal. 💪 What are...
Manual Renewal KPIs – Part 2
In my previous article, I outlined KPIs for manual renewal processes that mirror an Acquisition purchasing flow. In this article, we will discuss the measurable...
Manual Renewal KPIs – Part 1
In my previous article, I detailed the use cases that make a manual renewal process useful, as well as the solutions implemented. One solution involves...