Trial Version: Free or Almost Free

In this article, we discuss trial versions for paid subscriptions. We’ll examine the benefits of trial versions, the different presentation options, and which option offers...

Gamification as a Retention Method

1. What is gamification? 🎮 Gamifying a website, application, or service involves including fun elements to encourage customers, subscribers, or users to complete actions or...

Manual Renewal KPIs – Part 2

In my previous article, I outlined KPIs for manual renewal processes that mirror an Acquisition purchasing flow. In this article, we will discuss the measurable...

Manual Renewal KPIs – Part 1

In my previous article, I detailed the use cases that make a manual renewal process useful, as well as the solutions implemented. One solution involves...