What is CLV? And why is it important to calculate it?
CLV is an estimate, over a defined period, of what a customer brings in. For subscriptions, it's a projection, over a limited period, of the...
How to find the optimal price point using a price elasticity test ?
An elasticity test involves varying the price of a product and observing the impact on sales volume. The result is a table of values, which,...
Monthly or Yearly Paiement? Which is best?
Paying your subscription once a year is better for both customer and merchant. For the customer, it's cheaper. For the merchant, retention rate is higher...
How a gift can be worth more than the subscription price ?
The gift can be worth more than the subscription price because the price of your subscription is much lower than the value of your subscription....