A/B Testing: The Worst Questions & Recurring Comments
Understanding A/B testing is difficult for some people and they always ask the same questions. It's difficult to answer them without being unpleasant or rude....
How A/B Testing Can Revolutionize Your Business?
An optimization program requires a mindset change within the company, with more team work, methods and, reflection. Business and people will get benefits....
The 9 essential steps to succeed in an A/B test
Here are 9 steps to follow BEFORE starting an A/B test: The first one is to "Identify a problem to solve". It seems obvious, it's...
How to forecast a subscription business accurately?
We use our own reporting system to get all the values. Then, we use two calculation formulas:
Forecasted Booking = Expiration (EXP) x Retention rate (RR%)...
What is a subscriber? How to count subscribers?
A subscriber is a paying customer with at least one subscription that has not expired. I estimate my number of subscribers by averaging the number...