Do’s and Don’ts of Subscription: Communicating the recurring nature of the product – 2/5
Recurring payments differ from one-time purchases. Being clearly to avoid customer dissatisfaction....
Do’s and Don’ts of Subscription: Commitment and Payment Frequency – 1/5
Commitment is the minimum period a customer pays for a service. Frequency is the time between payments. ...
What is a Subscription model? What is its interest?
It's a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments....
Why is my product mix different in Acquisition and Retention?
Even if my KPIs are stable, my product mix changes due to product-specific retention rates and upgrade opportunities. As a result, even though I have...