Acquisition & Retention: Which comes first? Who leads whom?
In a mature business, Acquisition serves Retention. Retention dictates the target volume of new customers and specifies their ideal characteristics....
What are “Subscription Traps”? How to spot them?
Some merchants use Subscriptions to trap customers and take as much money as possible. Unfortunately, the bad practices of some discredit the model....
Should I encourage my subscribers to use my service?
Summary Encourage subscribers to use all benefits and features unless the marginal cost is high. Higher service usage leads to higher retention and upsell rates.📈...
What are Macro KPIs and Micro KPIs?
A subscription business has 3 macro KPIs: the number of subscribers, the Retention Rate (RR%) and the Average Revenue Per User (ARPU). All other KPIs...