Case study: the pre-renewal alert email
A LinkedIn connection shared a screenshot and asked for my opinion. Here’s my analysis based on best practices and regulatory requirements. Note I am not...
Price increase: the headlong rush – Part 3
In Part 2, we explored the effects of price increases. In Part 3, we’ll examine why price increases are a headlong rush and explore alternatives....
Price increase: the headlong rush – Part 2
In Part 1, we covered the reasons for price increases, the levers to boost bookings, and the impact on the Retention Rate (RR%). In Part...
Price increase: the headlong rush – Part 1
In detail 📈: You are subscribed to a service and you receive an email informing you of new applicable rates. This email, indicating a price...