The author: Eric Martel
Eric Martel is a seasoned expert in the fields of Retention and Subscription sales, with a remarkable career spanning over 25 years in e-commerce. His extensive experience includes pivotal roles at industry giants such as Apple, and Norton, where he has consistently demonstrated his expertise in online subscription management, retention strategies, and customer loyalty.
Strategic activities : Retention, Loyalty, and Monetization
Currently serving as Online Retention & Analytics Director for EMEA at GenDigital (formerly Norton by Symantec), Eric leads the retention, and monetization efforts for a $400 million annual revenue stream. His strategic vision and analytical skills have been instrumental in defining and executing EMEA’s retention and monetization strategies.
Tactical activities : Engagement, Usage & A/B Tests
Eric’s passion for improving customer experience is evident in his approach to fostering engagement and incentivizing product usage. He is a strong advocate for A/B testing and data-driven decision-making.
Educational activities : sharing and helping
Eric Martel’s dedication to excellence and his deep understanding of retention and subscription business make him the go-to expert for businesses looking to enhance their customer retention and monetization strategies. Whether you’re looking to improve your subscription model or boost customer loyalty, Eric’s insights and expertise can help you achieve your goals.