Manual Renewal KPIs – Part 2
In my previous article, I outlined KPIs for manual renewal processes that mirror an Acquisition purchasing flow. In this article, we will discuss the measurable...
Manual Renewal KPIs – Part 1
In my previous article, I detailed the use cases that make a manual renewal process useful, as well as the solutions implemented. One solution involves...
How to Monitor Your Business in Practice? – Part 3
In the first part, we created a monitoring table for a monthly subscription business and reconciled Acquisition and Retention. In the second part, we adapted...
How to Monitor Your Business in Practice? – Part 2
In this second part, we discuss the case of annual and paid subscriptions. It is necessary to have read the first part of the article before continuing....
How to Monitor Your Business in Practice? – Part 1
Online businesses are easy to monitor due to their digital nature. This is an advantage to exploit to ensure its health and detect any drifts...
What is Tenure and why is it important?
Summary A subscriber’s Tenure measures the length of time they have been a subscriber 👶👨🦳. It is a measure of loyalty. Used as a segmentation...
What are Macro KPIs and Micro KPIs?
A subscription business has 3 macro KPIs: the number of subscribers, the Retention Rate (RR%) and the Average Revenue Per User (ARPU). All other KPIs...
Individual improvements but global deterioration. How is it possible?
It is totally possible to have increasing retention rates locally and a decreasing retention rate globally. This is an illustration of Simpson's paradox....