Test : My Take on Duolingo Subscription
1. Test Conditions & Background I tested the Duolingo subscription for one year. To do this: My Duolingo trial started in May 2024 and includes...
Gamification as a Retention Method
1. What is gamification? 🎮 Gamifying a website, application, or service involves including fun elements to encourage customers, subscribers, or users to complete actions or...
How to urgently increase the number of subscribers ? – Part 2
I run a subscription business and I urgently need to increase the number of subscribers. 📉 In fact, according to my projections, I’m going to...
How to urgently increase the number of subscribers for your subscription business? – Part 1
I run a subscription business. According to projections based on current trends, the number of subscribers is below target. However, I need to meet my...
How to urgently increase bookings for your subscription business? – Part 2
In the first part of this article, we looked at how to address emergencies while adopting a rational approach. Before taking action, you must verify:...
How to urgently increase bookings for your subscription business? – Part 1
I run a subscription business. Based on current trends, projections are below target. 📉 However, I need to reach my financial goal. 💪 What are...
Manual Renewal : the plan B when automatic renewal fails
A subscription is generally defined as a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments. Automatic...
Communicating with Subscribers: Service vs. Marketing Messages
In recent years, regulators clarified communication rules through GDPR and the California Consumer Privacy Act. Let’s review the rules, the different types of messages, and...
The Problem of Canceled Subscriptions – Part 2
In the first part of this article we saw the types of questions that canceled subscriptions raise and the use cases. In this second part,...
The Problem of Canceled Subscriptions – Part 1
When you sell subscriptions online, customers can change their minds. The subscription is canceled, and the customer is refunded. Then questions arise. How do refunds...