Subscription Lifecycle Management – Part 2/2
In the first part of this article, we saw what the Lifecycle is and its different phases. Then, we saw the different types of tasks...
Subscription Lifecycle Management – Part 1/2
Summary: A subscription has a start and an end date. The Lifecycle includes all events between these dates. 📅 During the different phases of the...
Billing Window: Why It Matters and How It Can Boost Your Business
In summary: The Billing Window spans from the first to the last billing attempt. A wider window boosts billing success and retention rates. The billing...
Best practices for cross-selling with subscriptions
The methods for increasing bookings can be reduced to 2 cases: To increase the ASP, there are 2 options. One is to increase the price...
What is monetization?
Summary Monetization transforms a digital activity 💻 into money💰. In a subscription business, monetization generates additional bookings from existing customers. For example, we can monetize:...
In a subscription business, what is the difference between Booking and Revenue?
Summary Booking is the money counted at the time I received it.Revenue is the money counted at the time the service is realized or product...
Acquisition & Retention: Which comes first? Who leads whom?
In a mature business, Acquisition serves Retention. Retention dictates the target volume of new customers and specifies their ideal characteristics....
What are “Subscription Traps”? How to spot them?
Some merchants use Subscriptions to trap customers and take as much money as possible. Unfortunately, the bad practices of some discredit the model....
Should I encourage my subscribers to use my service?
Summary Encourage subscribers to use all benefits and features unless the marginal cost is high. Higher service usage leads to higher retention and upsell rates.📈...
Do’s and Don’ts of Subscription: Discriminating, punishing loyalty and manipulating prices – 5/5
Different prices for the same service. Charging loyal customers more. Showing insincere savings....