Manual Renewal : the plan B when automatic renewal fails
A subscription is generally defined as a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments. Automatic...
Communicating with Subscribers: Service vs. Marketing Messages
In recent years, regulators clarified communication rules through GDPR and the California Consumer Privacy Act. Let’s review the rules, the different types of messages, and...
What is a purchase curve and why should you care?
This article will be more technical than usual as we’ll explore a unique way of examining sales data. We’ll learn from it and use this...
Case study: the pre-renewal alert email
A LinkedIn connection shared a screenshot and asked for my opinion. Here’s my analysis based on best practices and regulatory requirements. Note I am not...
Price increase: the headlong rush – Part 3
In Part 2, we explored the effects of price increases. In Part 3, we’ll examine why price increases are a headlong rush and explore alternatives....
Price increase: the headlong rush – Part 2
In Part 1, we covered the reasons for price increases, the levers to boost bookings, and the impact on the Retention Rate (RR%). In Part...
Price increase: the headlong rush – Part 1
In detail 📈: You are subscribed to a service and you receive an email informing you of new applicable rates. This email, indicating a price...
The Problem of Canceled Subscriptions – Part 2
In the first part of this article we saw the types of questions that canceled subscriptions raise and the use cases. In this second part,...
The Problem of Canceled Subscriptions – Part 1
When you sell subscriptions online, customers can change their minds. The subscription is canceled, and the customer is refunded. Then questions arise. How do refunds...
Subscription Lifecycle Management – Part 2/2
In the first part of this article, we saw what the Lifecycle is and its different phases. Then, we saw the different types of tasks...