Do’s and Don’ts of Subscription: Commitment and Payment Frequency – 1/5
Commitment is the minimum period a customer pays for a service. Frequency is the time between payments. ...
What is a Subscription model? What is its interest?
It's a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments....
Why is my product mix different in Acquisition and Retention?
Even if my KPIs are stable, my product mix changes due to product-specific retention rates and upgrade opportunities. As a result, even though I have...
A/B Testing: The Worst Questions & Recurring Comments
Understanding A/B testing is difficult for some people and they always ask the same questions. It's difficult to answer them without being unpleasant or rude....
How A/B Testing Can Revolutionize Your Business?
An optimization program requires a mindset change within the company, with more team work, methods and, reflection. Business and people will get benefits....
The 9 essential steps to succeed in an A/B test
Here are 9 steps to follow BEFORE starting an A/B test: The first one is to "Identify a problem to solve". It seems obvious, it's...
How to forecast a subscription business accurately?
We use our own reporting system to get all the values. Then, we use two calculation formulas:
Forecasted Booking = Expiration (EXP) x Retention rate (RR%)...
What is a subscriber? How to count subscribers?
A subscriber is a paying customer with at least one subscription that has not expired. I estimate my number of subscribers by averaging the number...
Do You Have Good Acquisition & Retention Price Strategy?
The best strategy is Acquisition Price < Renewal Price, in other words: “I acquire at low price and I retain at high price”....
How the 2-year price can be higher than twice the 1-year price?
You need to take your calculator. Even if the price of the 2-year subscription is more expensive than twice the 1-year subscription, it's still possible...