How to calculate a multi-year subscription price?
As a merchant, I want to sell a more expensive subscription and so increase my immediate booking but I don't want to leave money...
Individual improvements but global deterioration. How is it possible?
It is totally possible to have increasing retention rates locally and a decreasing retention rate globally. This is an illustration of Simpson's paradox....
What is CLV? And why is it important to calculate it?
CLV is an estimate, over a defined period, of what a customer brings in. For subscriptions, it's a projection, over a limited period, of the...
How to find the optimal price point using a price elasticity test ?
An elasticity test involves varying the price of a product and observing the impact on sales volume. The result is a table of values, which,...
Monthly or Yearly Paiement? Which is best?
Paying your subscription once a year is better for both customer and merchant. For the customer, it's cheaper. For the merchant, retention rate is higher...
How a gift can be worth more than the subscription price ?
The gift can be worth more than the subscription price because the price of your subscription is much lower than the value of your subscription....
Why growth slows down? Is infinite growth possible?
A subscription business is unlikely to grow infinitely. It will tend towards a maximum. The conditions for infinite growth are difficult to achieve....
Does subscription business need continuous acquisition?
I should constantly acquire new subscribers, regardless of the initial number to keep my subscription business running. Otherwise it is meant to die due to...