How to speed up test results?(and avoid waiting a year)
To follow A/B Testing best practices, we can’t speed up results.
If waiting a year isn’t an option, we can use a proxy. However, we must...
A/B Testing: The Worst Questions & Recurring Comments
Understanding A/B testing is difficult for some people and they always ask the same questions. It's difficult to answer them without being unpleasant or rude....
How A/B Testing Can Revolutionize Your Business?
An optimization program requires a mindset change within the company, with more team work, methods and, reflection. Business and people will get benefits....
The 9 essential steps to succeed in an A/B test
Here are 9 steps to follow BEFORE starting an A/B test: The first one is to "Identify a problem to solve". It seems obvious, it's...
What is CLV? And why is it important to calculate it?
CLV is an estimate, over a defined period, of what a customer brings in. For subscriptions, it's a projection, over a limited period, of the...
How to find the optimal price point using a price elasticity test ?
An elasticity test involves varying the price of a product and observing the impact on sales volume. The result is a table of values, which,...