How to Monitor Your Business in Practice? – Part 3
In the first part, we created a monitoring table for a monthly subscription business and reconciled Acquisition and Retention. In the second part, we adapted...
How to Monitor Your Business in Practice? – Part 2
In this second part, we discuss the case of annual and paid subscriptions. It is necessary to have read the first part of the article before continuing....
How to Monitor Your Business in Practice? – Part 1
Online businesses are easy to monitor due to their digital nature. This is an advantage to exploit to ensure its health and detect any drifts...
Acquisition & Retention: Which comes first? Who leads whom?
In a mature business, Acquisition serves Retention. Retention dictates the target volume of new customers and specifies their ideal characteristics....
What is a Subscription model? What is its interest?
It's a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments....
Why is my product mix different in Acquisition and Retention?
Even if my KPIs are stable, my product mix changes due to product-specific retention rates and upgrade opportunities. As a result, even though I have...
How to forecast a subscription business accurately?
We use our own reporting system to get all the values. Then, we use two calculation formulas:
Forecasted Booking = Expiration (EXP) x Retention rate (RR%)...
What is a subscriber? How to count subscribers?
A subscriber is a paying customer with at least one subscription that has not expired. I estimate my number of subscribers by averaging the number...
Do You Have Good Acquisition & Retention Price Strategy?
The best strategy is Acquisition Price < Renewal Price, in other words: “I acquire at low price and I retain at high price”....
Why growth slows down? Is infinite growth possible?
A subscription business is unlikely to grow infinitely. It will tend towards a maximum. The conditions for infinite growth are difficult to achieve....