What is a purchase curve and why should you care?
This article will be more technical than usual as we’ll explore a unique way of examining sales data. We’ll learn from it and use this...
Early Bird Offer and Subscription: Is it a Good Idea?
Summary In a recurring business like subscription, Early Bird aren’t useful for acquisition. In retention, specific CLV conditions must be met to make them relevant....
How a gift can be worth more than the subscription price ?
The gift can be worth more than the subscription price because the price of your subscription is much lower than the value of your subscription....