Do You Have Good Acquisition & Retention Price Strategy?
The best strategy is Acquisition Price < Renewal Price, in other words: “I acquire at low price and I retain at high price”....
How the 2-year price can be higher than twice the 1-year price?
You need to take your calculator. Even if the price of the 2-year subscription is more expensive than twice the 1-year subscription, it's still possible...
How to calculate a multi-year subscription price?
As a merchant, I want to sell a more expensive subscription and so increase my immediate booking but I don't want to leave money...
What is CLV? And why is it important to calculate it?
CLV is an estimate, over a defined period, of what a customer brings in. For subscriptions, it's a projection, over a limited period, of the...