How to urgently increase the number of subscribers ? – Part 2
I run a subscription business and I urgently need to increase the number of subscribers. 📉 In fact, according to my projections, I’m going to...
How to urgently increase the number of subscribers for your subscription business? – Part 1
I run a subscription business. According to projections based on current trends, the number of subscribers is below target. However, I need to meet my...
How to urgently increase bookings for your subscription business? – Part 2
In the first part of this article, we looked at how to address emergencies while adopting a rational approach. Before taking action, you must verify:...
How to urgently increase bookings for your subscription business? – Part 1
I run a subscription business. Based on current trends, projections are below target. 📉 However, I need to reach my financial goal. 💪 What are...
Price increase: the headlong rush – Part 3
In Part 2, we explored the effects of price increases. In Part 3, we’ll examine why price increases are a headlong rush and explore alternatives....
Price increase: the headlong rush – Part 2
In Part 1, we covered the reasons for price increases, the levers to boost bookings, and the impact on the Retention Rate (RR%). In Part...
Price increase: the headlong rush – Part 1
In detail 📈: You are subscribed to a service and you receive an email informing you of new applicable rates. This email, indicating a price...
Should I encourage my subscribers to use my service?
Summary Encourage subscribers to use all benefits and features unless the marginal cost is high. Higher service usage leads to higher retention and upsell rates.📈...
What is a subscriber? How to count subscribers?
A subscriber is a paying customer with at least one subscription that has not expired. I estimate my number of subscribers by averaging the number...
Why growth slows down? Is infinite growth possible?
A subscription business is unlikely to grow infinitely. It will tend towards a maximum. The conditions for infinite growth are difficult to achieve....