Test : My Take on Duolingo Subscription
1. Test Conditions & Background I tested the Duolingo subscription for one year. To do this: My Duolingo trial started in May 2024 and includes...
Manual Renewal KPIs – Part 2
In my previous article, I outlined KPIs for manual renewal processes that mirror an Acquisition purchasing flow. In this article, we will discuss the measurable...
Manual Renewal KPIs – Part 1
In my previous article, I detailed the use cases that make a manual renewal process useful, as well as the solutions implemented. One solution involves...
Manual Renewal : the plan B when automatic renewal fails
A subscription is generally defined as a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments. Automatic...
Billing Window: Why It Matters and How It Can Boost Your Business
In summary: The Billing Window spans from the first to the last billing attempt. A wider window boosts billing success and retention rates. The billing...
How to Monitor Your Business in Practice? – Part 3
In the first part, we created a monitoring table for a monthly subscription business and reconciled Acquisition and Retention. In the second part, we adapted...
How to Monitor Your Business in Practice? – Part 2
In this second part, we discuss the case of annual and paid subscriptions. It is necessary to have read the first part of the article before continuing....
How to Monitor Your Business in Practice? – Part 1
Online businesses are easy to monitor due to their digital nature. This is an advantage to exploit to ensure its health and detect any drifts...
What is Tenure and why is it important?
Summary A subscriber’s Tenure measures the length of time they have been a subscriber 👶👨🦳. It is a measure of loyalty. Used as a segmentation...
Acquisition & Retention: Which comes first? Who leads whom?
In a mature business, Acquisition serves Retention. Retention dictates the target volume of new customers and specifies their ideal characteristics....