Case study: the pre-renewal alert email
A LinkedIn connection shared a screenshot and asked for my opinion. Here’s my analysis based on best practices and regulatory requirements. Note I am not...
Price increase: the headlong rush – Part 3
In Part 2, we explored the effects of price increases. In Part 3, we’ll examine why price increases are a headlong rush and explore alternatives....
Price increase: the headlong rush – Part 2
In Part 1, we covered the reasons for price increases, the levers to boost bookings, and the impact on the Retention Rate (RR%). In Part...
Price increase: the headlong rush – Part 1
In detail 📈: You are subscribed to a service and you receive an email informing you of new applicable rates. This email, indicating a price...
The Problem of Canceled Subscriptions – Part 2
In the first part of this article we saw the types of questions that canceled subscriptions raise and the use cases. In this second part,...
The Problem of Canceled Subscriptions – Part 1
When you sell subscriptions online, customers can change their minds. The subscription is canceled, and the customer is refunded. Then questions arise. How do refunds...
Subscription Lifecycle Management – Part 2/2
In the first part of this article, we saw what the Lifecycle is and its different phases. Then, we saw the different types of tasks...
Subscription Lifecycle Management – Part 1/2
Summary: A subscription has a start and an end date. The Lifecycle includes all events between these dates. 📅 During the different phases of the...
Billing Window: Why It Matters and How It Can Boost Your Business
In summary: The Billing Window spans from the first to the last billing attempt. A wider window boosts billing success and retention rates. The billing...
Best practices for cross-selling with subscriptions
The methods for increasing bookings can be reduced to 2 cases: To increase the ASP, there are 2 options. One is to increase the price...