Tag: RetentionMarketing

Summary Monetization transforms a digital activity 💻 into money💰. In a subscription business, monetization generates additional bookings from existing customers. For example, we can monetize:...

In the first part, we created a monitoring table for a monthly subscription business and reconciled Acquisition and Retention. In the second part, we adapted...

In this second part, we discuss the case of annual and paid subscriptions. It is necessary to have read the first part of the article before continuing....

Online businesses are easy to monitor due to their digital nature. This is an advantage to exploit to ensure its health and detect any drifts...

Summary Booking is the money counted at the time I received it.Revenue is the money counted at the time the service is realized or product...

Summary In a recurring business like subscription, Early Bird aren’t useful for acquisition. In retention, specific CLV conditions must be met to make them relevant....

Summary A subscriber’s Tenure measures the length of time they have been a subscriber 👶👨🦳. It is a measure of loyalty. Used as a segmentation...

In a mature business, Acquisition serves Retention. Retention dictates the target volume of new customers and specifies their ideal characteristics....

Some merchants use Subscriptions to trap customers and take as much money as possible. Unfortunately, the bad practices of some discredit the model....

Summary Encourage subscribers to use all benefits and features unless the marginal cost is high. Higher service usage leads to higher retention and upsell rates.📈...