What are Macro KPIs and Micro KPIs?
A subscription business has 3 macro KPIs: the number of subscribers, the Retention Rate (RR%) and the Average Revenue Per User (ARPU). All other KPIs...
How to forecast the Upside accurately ?
The forecast for next year is obtained as follows:
Total forecast = forecast base line + forecast upside
The forecast of the base line is explained in...
How to speed up test results?(and avoid waiting a year)
To follow A/B Testing best practices, we can’t speed up results.
If waiting a year isn’t an option, we can use a proxy. However, we must...
Do’s and Don’ts of Subscription: Discriminating, punishing loyalty and manipulating prices – 5/5
Different prices for the same service. Charging loyal customers more. Showing insincere savings....
Do’s and Don’ts of Subscription: Allowing Subscription Cancelation – 4/5
Explicit termination is a customer initiated cancelation. De facto termination is a merchant initiated one....
Do’s and Don’ts of Subscription: Communicating About Upcoming Renewal – 3/5
Balance is key : inform subscribers about renewals without pushing them to cancel ; too early nor too late. ...
Do’s and Don’ts of Subscription: Communicating the recurring nature of the product – 2/5
Recurring payments differ from one-time purchases. Being clearly to avoid customer dissatisfaction....
Do’s and Don’ts of Subscription: Commitment and Payment Frequency – 1/5
Commitment is the minimum period a customer pays for a service. Frequency is the time between payments. ...
What is a Subscription model? What is its interest?
It's a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments....