Gamification as a Retention Method
1. What is gamification? 🎮 Gamifying a website, application, or service involves including fun elements to encourage customers, subscribers, or users to complete actions or...
How the 2-year price can be higher than twice the 1-year price?
You need to take your calculator. Even if the price of the 2-year subscription is more expensive than twice the 1-year subscription, it's still possible...
How to calculate a multi-year subscription price?
As a merchant, I want to sell a more expensive subscription and so increase my immediate booking but I don't want to leave money...
Individual improvements but global deterioration. How is it possible?
It is totally possible to have increasing retention rates locally and a decreasing retention rate globally. This is an illustration of Simpson's paradox....