Test : My Take on Duolingo Subscription
1. Test Conditions & Background I tested the Duolingo subscription for one year. To do this: My Duolingo trial started in May 2024 and includes...
Gamification as a Retention Method
1. What is gamification? 🎮 Gamifying a website, application, or service involves including fun elements to encourage customers, subscribers, or users to complete actions or...
How to urgently increase the number of subscribers ? – Part 2
I run a subscription business and I urgently need to increase the number of subscribers. 📉 In fact, according to my projections, I’m going to...
How to urgently increase the number of subscribers for your subscription business? – Part 1
I run a subscription business. According to projections based on current trends, the number of subscribers is below target. However, I need to meet my...
How to urgently increase bookings for your subscription business? – Part 2
In the first part of this article, we looked at how to address emergencies while adopting a rational approach. Before taking action, you must verify:...
How to urgently increase bookings for your subscription business? – Part 1
I run a subscription business. Based on current trends, projections are below target. 📉 However, I need to reach my financial goal. 💪 What are...
Manual Renewal KPIs – Part 2
In my previous article, I outlined KPIs for manual renewal processes that mirror an Acquisition purchasing flow. In this article, we will discuss the measurable...
Manual Renewal KPIs – Part 1
In my previous article, I detailed the use cases that make a manual renewal process useful, as well as the solutions implemented. One solution involves...
Manual Renewal : the plan B when automatic renewal fails
A subscription is generally defined as a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments. Automatic...
Communicating with Subscribers: Service vs. Marketing Messages
In recent years, regulators clarified communication rules through GDPR and the California Consumer Privacy Act. Let’s review the rules, the different types of messages, and...