Should I encourage my subscribers to use my service?
Summary Encourage subscribers to use all benefits and features unless the marginal cost is high. Higher service usage leads to higher retention and upsell rates.📈...
What are Macro KPIs and Micro KPIs?
A subscription business has 3 macro KPIs: the number of subscribers, the Retention Rate (RR%) and the Average Revenue Per User (ARPU). All other KPIs...
How to forecast the Upside accurately ?
The forecast for next year is obtained as follows:
Total forecast = forecast base line + forecast upside
The forecast of the base line is explained in...
How to speed up test results?(and avoid waiting a year)
To follow A/B Testing best practices, we can’t speed up results.
If waiting a year isn’t an option, we can use a proxy. However, we must...
Do’s and Don’ts of Subscription: Discriminating, punishing loyalty and manipulating prices – 5/5
Different prices for the same service. Charging loyal customers more. Showing insincere savings....
Do’s and Don’ts of Subscription: Allowing Subscription Cancelation – 4/5
Explicit termination is a customer initiated cancelation. De facto termination is a merchant initiated one....
Do’s and Don’ts of Subscription: Communicating About Upcoming Renewal – 3/5
Balance is key : inform subscribers about renewals without pushing them to cancel ; too early nor too late. ...
Do’s and Don’ts of Subscription: Communicating the recurring nature of the product – 2/5
Recurring payments differ from one-time purchases. Being clearly to avoid customer dissatisfaction....
Do’s and Don’ts of Subscription: Commitment and Payment Frequency – 1/5
Commitment is the minimum period a customer pays for a service. Frequency is the time between payments. ...
What is a Subscription model? What is its interest?
It's a contract for the acquisition of a regular service for an indefinite period in exchange for regular payments....